Sunday, July 03, 2011

Shopping Mall's "secret weapon" to improving sales ......

    More and more shopping malls are stressing an old tried-and-true tactic, “a well-feed shopper is a happy shopper, and a happy shopper will stay and shop longer”. It makes a lot of sense. If people are not rushing home for lunch they will stay in the mall longer and shop.

    Some malls are renovating their food courts to bring in more local eateries. Other malls are even opening whole new wings dedicated to high-end restaurants. Even Department stores with food service are dedicating more square footage to food by adding and expanding restaurants. Surveys also have shown that shoppers spend more time at a mall with a "good food court".

==> Lehigh Valley Mall Stores

==> Promenade Shops at Saucon Valley

==> Phillipsburg Mall Store Directory

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