Wednesday, April 20, 2011

McDonald's 1st National Hiring Day – Economic Boost or PR stunt?

    McDonald's, the world's largest hamburger chain held its 1st “National Hiring Day” on Tuesday April 19. The result was a strong showing of job seekers. Thousands of applicants showed up at restaurants nationwide to apply for jobs. The company planed on hiring 50,000 new workers in one day, and boost its staff by about 7 %.

    McDonald's publicized the event as a boost to an economy where more than 13 million Americans are looking for work. Some industry experts believed that McDonald's also needed to enhance its image as an employer. Some of those pesky industry experts can be so suspicious.

    McDonald's and other fast-food chains were once considered an entry point into the work force for teenagers. Now they appear to be turning into an employer of more adults due in part to the recession. According to the U.S. Census Bureau, the average age of a fast-food worker is approximately 29 yrs old, up from 22 in 2000.

    McDonald's did not specify what proportion of the 50,000 new jobs would be full-time, or what they would pay. About 90 % of McDonald's restaurants are owned by franchisees. McDonald’s does not control what franchisees offer in wages or benefits. Most McDonald’s franchisees pay more than minimum wage, which currently is $7.25-an-hour nationally.

    McDonald's said that about 75 % of employees at company-owned restaurants are part-time, averaging 18 hours a week. Restaurant employees tend to stay on average 17 months. Salaried managers for company-owned restaurants can make approximately $32,000 to $50,000 annually.

    Although the 50,000 jobs for the 1st “National Hiring Day” are new jobs, McDonald's usually staffs up for summer season anyway, and it's constantly gaining and losing employees. It added 50,000 new workers in April last year without a “National Hiring Day”.

==> blog

No comments: