In an effort to redo its image and attract new customers, McDonald's is going upscale and spending $1 Billion Dollars to makeover its stores.
Some changes planned for their restaurants include installing flat-screen televisions, converting to wooden tables and toning down the loud color scheme. They are looking for that "Starbuck-ish" appearance.
Is this a good idea?
Will McDonald's turn itself into a coffee house with burgers on the side?
McDonald's and Starbucks exemplify mutually exclusive differences between fast food and casual dining. I may be just a worrier but this attempt by McDonald's to be like Starbucks will confuse customers and may affect their bottom line. Heck, I might go in and order a "Mcbuck" and wash it down with a hot cup of "StarDonald".
Blog - McDonalds