Saturday, May 28, 2011

NBC has the Largest Drop in younger viewers among 4 Major TV Networks

NBC 2010 - 2011 Fall season drops 16% among total viewers.

Top 4 Network Viewer averages:
1. CBS - 11.6 million
2. FOX - 9.7 million
3. ABC - 8.5 million
4. NBC - 7 million

Key 18-to-49 year old demographic:
1. FOX - 3.5 rating / 10 share
2. CBS - 2.9 rating / 8 share
3. ABC - 2.5 rating / 7 share
4. NBC - 2.3 rating / 6 share

The BIG loser across the board was NBC

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